Know & Go
An Owner’s Manual Using Augmented Reality
Opportunity
Stellantis wanted to launch an AR mobile experience with the unveiling of their Ram TRX to allow new owners to easily explore their vehicle features.
Experience
The team moved very quickly to design and develop the MVP for Know & Go. We designed an intuitive and beautiful experience that allowed for TRX owners to explore hotspots on their truck in AR, navigate an extensive list of features, and invite them to learn more through videos. The visual design was inspired by the powerful TRX Sandman ad.
Insights
Based on testing from the first release, we further developed the visual language, reorganized the structure of the app, and ensured the app met accessibility standards.
